Taxi Advertising - Ambassador Drivers

Taxi Cabvert Media have invented the ambassador driver. Not only do we offer interactive training for all drivers but they are also handpicked to ensure they represent you brand to the highest level possible.

Client brief

Several liveried cabs to travel the surrounding areas of Knowsley safari park. The park wanted all cab drivers to be fun loving people who would be happy to experience a true day at the zoo. When people comment on their cab they would be able to explain comprehensively what the safari park has to offer.

Action required

Taxi Cabvert Media interviewed several drivers from their extensive database and decided to choose only family and fun loving people for this campaign. We chose strategically placed cab drivers within a 10 mile radius of the safari park which meant we had several different key locations covered.

Results

Knowsley safari Park will have an OTS* well over 15 million people and their cabs would have carried well over 250,000 passengers.

Pictures from the day: