Taxi Marketing - Agency Campaign in Focus

M&C Saatchi booked cabs with Cabvert for PR user for their client Orange. The brief was unique in the nature that they wanted to transport Orange branded bikes on the roof of their taxis. Initially it all sounded very easy until we discovered taxis have never carried bikes and have no ridges in the roof support a bike/roof rack.

Cabvert's production team soon came up with a unique solution not only allowing the cabs to be carried on the roof but yet again creating something unique for the client. Cabvert's team worked until the early hours of the morning ensuring all of the bikes where secure and could easily cope with leading out the Tour de France procession.

The cabs had an amazing OTS figure in excess of over 3 million due to the footfall around the circuit.